THE WHITAKER GROUP
X ADIDAS
The below packs are part of the larger 'Do Not Duplicate' collaboration between The Whitaker Group and adidas. 'Do Not Duplicate' is "created and grounded in individuality, creative authorship, and the lived experiences that shape how people move through sport and culture." Each pack tells a unique story through color, material, and product silhouette.
Photos courtesy of The Whitaker Group
HOUSTON RODEO
The Houston Rodeo pack is built to celebrate the largest rodeo in the world through the lens of classic Adidas models. The BW Army is reimagined through western-inspired materials and details like metal studs and decorative stitching. The Handball Spezial features brown snake embossed leather and embroidered logos. All shoes feature a custom "Do Not Duplicate" metal hang tag, signature tongue labeling and custom size notch detailing to signify the collaboration.
DAYGLOW RUN
The Dayglow Run pack builds upon the Adizero EVO SL collection - performance running in fresh gradients. The color selection and placement of the gradients are meant to reflect those who run while the world sleeps - the early birds, the go-getters, the rise and grind crowd. One mimics the break of dawn and the other captures those darker tones of the morning twilight.